Black Friday has managed to make its way around the world in the last few years. It has even touched the small towns and cities of Italy! Everyone in Verona is waiting to pounce on the last sales before the Christmas rush.
Now, perhaps you are thinking that slow-living has absolutely nothing to do with Black Friday; and perhaps you are right. Black Friday goes against many of the things that living a slow-living lifestyle can promote: pacing yourself, a sustainable balance, ease, and purposefulness. So how can you incorporate this into Black Friday?
Well, to start, you can think local. Perhaps your local shops are keeping up with the trends and are giving a Black Friday discount? Staying local not only helps your community, but it also can reduce your carbon footprint. So, pop into your local shops instead of hitting up google for those Friday purchases.
Lets recap on purposeful. So, I think that it has been a common trend in fashion that making meaningful, longlasting purchases is a trend that we are happy to see stick.
A capsule wardrobe is a term coined by Susie Faux in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don't go out of fashion which can then be augmented with seasonal pieces. This idea was popularised by American designer Donna Karan, who, in 1985, released an influential capsule collection of seven interchangeable work-wear pieces.
Since the advent of the capsule wardrobe, many savvy shoppers are thinking twice before buying one in every colour of their throwaway fashion pieces and investing in good quality, timeless pieces. So, when better to re-evaluate your wish list of high-quality items, and treat yourself (or one of your nearest and dearest) to something, that is purposeful. This concept of purposeful purchasing does not only apply to clothes (obviously).
Sustainable fashion is extremely on-trend at the moment as well. Many over our big brands are making a switch to more sustainable resources. This is a great moment to check out and do some research on what your high streets have to order in terms of sustainable purchases. This can mean looking for fair-trade goods, sustainably sourced cotton fashion, or considering what purchases have long-term use for yourself to make your life more sustainable. I converted my husband to a stainless steel water bottle that he literally takes everywhere nowadays. These smart purchases can make such a difference (and they can be great gifts this Christmas season)!
So, think slow shopping this Black Friday, and see if this food for thought might change your outlook on some purchases you make this weekend... or don't make!
Written by Lucy Bidgood-Lund